The 3 o’clock Twitch

For contact lens wearers, the end of the day is a nightmare. Their contacts dry out, their eyes feel like the Sahara and they go into a blinking frenzy. 

We decided to name and own this problem so that Dailies Total 1 contacts (with double the moisture and 16 hours of wear time) could solve it.

Art Director: Kate Davies
Copywriter: Lauren Seaborn