DISTRACTED
Prospa's business, is loans for small businesses. Christmas/summer holidays are one of their peak times, because small businesses all need cashflow at Christmas but for very different reasons. Some shut down and renovate, others need extra staff and stock for their busiest months.
So instead of talking about all the possible uses for the loan, we focused on the insight that was common to all of them.
Small business owners never stop thinking about their business. And at a time when they're supposed to be relaxing with family and friends they get distracted by money worries.
Art Director: Kate Davies
Copywriter: Lauren Seaborn
