my kind of independence

Mable is a disability and aged care tech platform where support workers can offer help and those that need it can find it. We developed their new brand platform, championing everyone’s right to an independence that’s defined by them and Mable’s ability to help create it.

It was a pleasure to work with people living with a disability and those with aged care needs and to be able to hero them on screen in ways that are authentic to who they are. Working closely with the director, I wrote the script to suit our cast’s interests and experiences to more faithfully represent the community, their diverse range of disabilities and the ways that they live independently every day.

Art Director: Chris Searle
Copywriter: Lauren Seaborn