Open House Radio

 M&C Saatchi’s Open House is a free webinar series to introduce more people to the world of advertising. It’s aim is to increase diversity by finding original thinkers from the least likely of places. So I found the most obscure music genres on Spotify and wrote ads directed at these unconventional thinkers. The ads played when the genres were played.
I also wrote an ad that was more general that we used Spotify’s targeting to connect with rural, underprivileged and more diverse postcodes.