10,000 Hours vs 10 Minutes

Prospa is Australia’s number one online lender to small business and wanted to demonstrate how they understand the needs of small business owners. As well as offering loans for smaller amounts than the banks, they’ve reduced the paperwork so that an application takes only ten minutes.

So we contrasted the time and effort it’s taken for small business owners to master their crafts with the speed at which they can apply for a loan.

Copywriters: Lauren Seaborn, George Organ
Art Directors: Kate Davies, Cameron McDonald