Screw Tradition

BWS and CUB got together and brewed a new generation of beer for Gen Z - fruity beer. Yep you heard right. Just like the generation it’s made for, fruity beer rejects all the stuffy traditions of the category. So we decided to have poke fun at all the tropes that traditional beer is famous for.

Copywriter: Lauren Seaborn
Art Director: Matt Corcoran