MACCA’S CHICKEN MENU

Macca’s were expanding their chicken menu and wanted everyone to know about it.

So we created a large social campaign across every platform, kicking off with a live unboxing of their hero burger.

Art Directors: Kate Davies, Dane Van Veen
Copywriters: Lauren Seaborn, Kate Allan

NRMA Storm safety

Every year NRMA Insurance partner with the State Emergency Service to remind everyone to prepare for storm season. Problem is, the preparation messages have all been heard before and are often ignored.

We were briefed to deliver these messages through NRMA Insurance and SES’ social media channels in a way that would cut through and wouldn’t seem like a lecture. So we borrowed from a popular social media style to demonstrate potential damage in a friendly and unexpected way.

Art Director: Kate Davies
Copywriter: Lauren Seaborn