Stay Flexible

Gen Z don’t like credit cards. Or banks. And with strong competition from buy now pay later services like After Pay and Zip Pay, Westpac decided to launch a credit card that didn’t act like a credit card to win them back. With 0% interest, the Flex Card is there when unexpected expenses pop up so you can stay flexible.

Using Gen Z spend data, I created a suite of social first films that brought their unexpected expenses to life.